کتاب الکترونیکی contemporary research In E-marketing

کتاب به زبان انگلیسی می باشد

• Hardcover: 375 pages
• Publisher: Idea Group Pub (July 22, 2005)
• Language: English
• ISBN-10: 1591408245
• ISBN-13: 978-1591408246

Product Description
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and example

About the Author
Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his PhD from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases". His scholarly work on E-Commerce has appeared in journals such as Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, First Monday, Journal of Marketing Research and Journal of Service Marketing. His writings in the business press have appeared on Clickz.com, Digitrends.net and Marketingprofs.com. His comments have been featured in press articles in outlets such as Toyo Keizai, Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle"s Profit Magazine and The Washington Post. Sandeep has advised many companies on matters related to E-Commerce and E-Marketing

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